(DIS), (NFLX)
Last Tuesday morning, my neighbor Marcus made a South Park episode in three minutes. Kenny died, Cartman said something ridiculous, and I watched the entire entertainment industry’s cost structure collapse in real time.
Marcus works at a fintech startup in San Francisco, spends his days building payment algorithms, but like every engineer I know, he’s been tinkering with OpenAI’s Sora platform on his lunch breaks.
The clip he generated looked disturbingly authentic and cost essentially nothing to produce. Now multiply that capability by a few billion dollars in production budget and several decades of irreplaceable intellectual property, and you’ll understand why I’ve been quietly accumulating Disney (DIS) shares lately.
Disney’s Entertainment division accounts for about 28% of operating income, and it’s sitting on the most valuable asset in the AI era: legally defensible character IP combined with animation patents that would make a patent attorney weep with joy.
I’ve seen their portfolio, over 6,000 patents spanning nine technology categories, with animation leading the pack at 618 patent families.
The economics are almost embarrassingly simple once you see them. A traditional animated feature costs hundreds of millions to produce, with massive chunks going to voice actors and digital animation teams who painstakingly render every frame.
I’m not diminishing their artistry, but AI video generation tools like Sora and Google’s (GOOG) VEO are already producing content that makes you squint and wonder if it’s real. Give it another 18 months of development and a proper production budget, and you’re looking at virtually unimaginable cost reductions.
Voice acting gets licensed once instead of recorded repeatedly, and digital animation costs drop by 60% minimum, probably more as the technology matures.
The difference between Disney and every streaming platform scrambling to compete comes down to one thing: nobody else can legally make Mickey Mouse content, nobody else owns the Avengers, and nobody else has a century of beloved characters locked down tighter than Fort Knox.
Netflix (NFLX) can use AI to generate content faster and cheaper, sure, but they’re starting from scratch with every new show.
Disney owns a treasure chest of pre-sold audiences who will watch anything featuring their favorite characters. That’s the difference between building a brand and owning one, and AI amplifies that advantage rather than eroding it.
I’ve been running the numbers using an owner earnings model, taking Disney’s forward GAAP earnings of roughly $12.6 billion, adding back their five-year average depreciation and amortization, then subtracting conservative capital expenditure projections of seven billion annually.
Discount that at the current risk-free rate of 4.2%, and you’re looking at fair value somewhere north of $140 per share, maybe higher if the AI margin expansion materializes faster than expected.
The stock’s trading at $112 as I write this, which means you’re getting a legitimate technology transformation story at a 20% discount, wrapped inside a business that also happens to own the world’s most profitable theme parks and ESPN.
Now for the reality check, because I’m not here to sell you fantasyland. The Screen Actors Guild is absolutely furious about AI, and they should be.
Young actors trying to break into the industry face an existential threat if studios can generate synthetic performers instead of hiring humans.
There will be lawsuits, lots of them, and possibly legislation requiring minimum percentages of human performers in productions. That could slow down the margin expansion story considerably.
There’s also the cultural element to consider. Plenty of people might simply reject AI-generated content on principle, leading to boycotts that would make Disney’s board nervous.
And cheaper production costs also mean cheaper competition. Netflix could flood the market with their own AI-generated original content, even without Disney’s IP advantage.
But I keep coming back to Marcus and his South Park clip. The technology isn’t coming, it’s already here, and companies with defensible IP are going to benefit disproportionately.
Disney’s theme parks provide stability, ESPN delivers sports content that AI can’t replicate, and the Entertainment division is about to get a profitability boost that most investors are still treating as science fiction.
From where I’m standing, the future of entertainment belongs to a company founded before your grandfather learned to drive. Turns out, the mouse does always find the cheese.
